14:30 – 15:15

Making Google work for you

45 mins Live Session
Denis will be discussing how you can maximise your online impact when advertising on Google or other search engines; changes you can make to your website and advertising that will improve the user experience and give you better results.  How to effectively measure your advertising campaigns and the tools available to do this, plus the use of video and the differences and relative advantages of the various Google advertising channels.  He will also be answering your questions and presenting data on how searches for self storage have changed since the COVID-19 pandemic.  This is a rare opportunity to hear from an industry manager from Google.  Even if you use a consultant to manage your online advertising, this session will be valuable so you’ll know what questions you should be asking.

Speakers

Denis Anic

Google

Denis has more than 7 years experience in digital marketing and sales (at Google and outside).  He is currently an industry manager at Google UK, based in London.  He helps large advertisers across different industries to build their digital marketing strategy and grow their business.  Self-storage is one of the industries among others which he covers.  He was previously an account manager in Google Ireland, responsible for the growth of some of the largest retailers, managing department stores, private brands, luxury and high street brands.  He has spoken to self storage operators at SSA UK events on how they can increase their leads and conversions by better managing their Google AdWords and other services.