9.30am – 9.40am CEST, Tuesday 19 May 2026 ‐ 10 mins
Session


First Risk Capital

Shurgard Self Storage
Peter Agren joined the Self Storage family in January 2004 after almost 15 years in the hospitality industry in the Nordics and on the European continent. A received very warm welcome by Michael Fogelberg and the small Shurgard Team in Sweden and Denmark.
The first twenty years with Shurgard was within operations in Sweden and Denmark but also managing the new market Germany and the more mature market of Shurgard UK. Growing the company, improving customer experiences and people development.
The SSA Sweden and Denmark was founded in 2004 to make the voice of self storage stronger and louder.
The past four years I have managed national accounts and other income on a European level for Shurgard. There are opportunities to enhance the customer experience on our properties while at the same time get some incremental revenue.
In addition to still enjoying our self storage industry and family, I am looking forward to growing my personal family by becoming a grandfather this May."