17:30 – 18:15

Digital Marketing Expert Panel

45 mins Live session

If your business is not online its dying, even more so since the pandemic.  Learn from our team of experts about how you can successfully market self storage.  Covering everything including paid advertising, AdWords social media, blogs and podcasts.

Speakers

Dean Booty

Beverley 24 hours self storage limited

Enlgish version:  Self Storage lover - Self Storage owner  - Host of the UKs only self storage podcast: "Hacking Self Storage". Probably the most passionate guy in the world when it comes to self storage 

Ben Hook

Stortist

English version: Ben has been managing Google Ads for self storage businesses for over a decade and in that time has learned plenty about what works and what doesn’t when it comes to marketing to storage customers. Seeing how effective working exclusively in one industry can be, he set up Stortist, a marketing agency that focuses on providing digital marketing services to self storage businesses. This focus allows Storist to better understand the customers and the marketplace, and implement effective marketing strategies for all levels of budget.

Spanish version:  Ben ha gestionado GOOGLE ADS para empresas de Self Storage durante más de una década y durante este tiempo ha aprendido mucho sobre lo funciona para atraer clientes.  Al saber lo importante que es la especialización en una industria, creó Storist, una agencia de marketing enfocada en dar servicio de marketing digital a empresas de Self Storage. Esta especialización le ha permitido comprender mejor a los clientes y al mercado, e implementar estrategias de marketing efectiva para todos los niveles de presupuesto. 

Christel Land

Clover 4

English version: Christel Land is a popular business coach/consultant and an experienced sales and marketing trainer with extensive experience working in the self storage industry.  She regularly delivers sales and marketing training sessions for the SSA UK and FEDESSA. She has worked at a store level, local management level (Operations, Marketing) and central management (IT Manager) at City Self-Storage.  She is also certified in various different coaching techniques, has worked as a full time business coach and currently teaches international coaching certifications.  Christel is also the author of the only book to date on sales in the self-storage industry.   Combining her engaging training style with an enormous amount of industry knowledge, Christel will give you all the tools you need to grow your sales skills and improve your performance.

Spanish version:   Christel Land es una conocida coach y consultora de negocios y una formadora en de marketing y ventas con amplia experiencia en el sector del Self Storage. Habitualmente realiza formaciones de ventas y marketing para SSA IK y FEDESSA.  Ha desarrollado su carrera tanto a nivel de tienda ( Operaciones y Marketing) como a nivel de gestión central ( Responsable de Tecnología de la Información)  Al combinar su atractivo estilo de formación con un enorme conocimiento de la industria, Christel le ofrecerá todas las herramientas que necesita para desarrollar sus habilidades de ventas y mejorar trabajo.