11:45 AM – 12:15 PM

Maximising returns on your PPC

30 mins Session

Pay per click advertising is probably the largest part of your marketing budget, but are you maximising your return on investment.  Are you considering your PPC as part of a broader marketing strategy that drives genuine customers to your website and increases your conversions.  Its not just about the words you are bidding on, but who is clicking on them that’s important.  This session will show you how to improve your efficiency in your online advertising