11:45 – 12:15

Maximising returns on your PPC

30 mins Session

Pay per click advertising is probably the largest part of your marketing budget, but are you maximising your return on investment.  Are you considering your PPC as part of a broader marketing strategy that drives genuine customers to your website and increases your conversions.  Its not just about the words you are bidding on, but who is clicking on them that’s important.  This session will show you how to improve your efficiency in your online advertising

Speakers

Laura Moxham

Founder & MD, YBA PPC

Laura started YBA (Your Business Angels) in 2014 having a lightbulb moment after attending a marketing course in Google Ads. Implementing what she learnt in the following six months, they attracted 108 new customers, adding £30,340 to their turnover, with a huge ROI of 220%. From there, she invested heavily in learning, travelling the world, attending programs and courses from some of the biggest marketing names in the world; devouring book after book, course after course and spent a solid six months of her life studying her new craft, day and night. 8 years later and with multiple awards under her belt and earning the prestigious accolades of being both a Google Premier partner and in the top 3% of agencies, Laura can tell you how using Google Ads and Facebook Ads can transform your business and produce new enquires like a well oiled machine!