In this seminar, Tron Jordheim introduces a practical framework for understanding three distinct buyer types — transactional, emotional, and cultural — and explains why each responds differently to sales systems, technology, and messaging. He shows how operators can intentionally design customer journeys, train teams, and shape marketing to appeal to all three without forcing them into a single transactional path…and most importantly, taking the emphasis off of pricing and discounts.
With a strong focus on the European context, this session highlights how cultural expectations, local identity, and trust influence buying decisions. Attendees will leave with clear insights into protecting pricing power, improving conversion, and building more resilient self-storage businesses as competition increases.
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Tron Jordheim
Tron Jordheim is an internationally experienced self-storage strategist, operator, and consultant with more than 30 years of leadership across sales, marketing, operations, and portfolio growth. He is the Managing Partner of Self Storage Strategies, working hands-on with owners, operators, and investors to solve real operational and revenue challenges.
Tron is a proven international speaker, with keynote and consulting engagements in Hong Kong, Spain, the United Kingdom, Italy, and Mexico, as well as extensive work across North America. He is known for translating complex market conditions and operational practices into clear, practical strategies that work across cultures and operating environments.
His experience includes senior leadership roles as Senior Vice President of Sales & Marketing for a major multinational self-storage operator and President of Operations for a multi-country self-storage call-center business, contributing to billions of dollars in asset value through operational and customer-experience innovation.
