Speakers
Session
Every day, millions of digital interactions shape how consumers discover, compare and choose self storage.
In this session, Digital First will explore how consumer behaviour is evolving across mature and emerging self storage markets by analysing millions of high-intent data points collected across six continents.
Drawing from real-world campaign performance, search trends and conversion data, the session will unpack the macro trends influencing demand generation, the digital behaviours shaping the modern storage customer and the benchmarks defining high-performing operators globally.
Attendees will gain insight into:
• Emerging search and enquiry trends across international markets
• How consumer intent differs between mature and developing regions
• Key digital performance benchmarks across the customer journey
• The growing role of AI and automation in performance marketing
• Where self storage consumer behaviour is heading next
For operators looking to understand how their digital performance compares globally – and where future growth opportunities may emerge – this session delivers a practical, data-led perspective on the future of self storage marketing.
Robbie Cameron is Director of Search at Digital First, a specialist performance marketing agency focused exclusively on self storage demand generation.
With more than 20 years of industry experience spanning operations, digital marketing and performance strategy, Robbie combines hands-on operational knowledge with deep expertise in SEO, paid media, consumer behaviour and AI-driven marketing.
At Digital First, he leads global search and performance strategies for self storage operators across the globe, helping businesses generate high-intent enquiries and scale more efficiently in increasingly competitive markets.