12:15 – 12:45

Pricing in an inflationary environment

30 mins Session

As we head into a new economy of rising inflation, correct pricing strategies for your self storage business become even more important.  The cost of business will be increasing and if your pricing strategy is not reflecting this, then your profitability will go backwards.  Rennie will discuss pricing strategies for both new and existing customers as well as tips and tricks for managing price rises.

Speakers

Rennie Schafer

CEO, FEDESSA & SSA UK

Rennie is the current CEO of the Self Storage Association UK & FEDESSA, having previously been the CEO of the Australasian Self Storage Association for over 9 years.  Rennie has extensive knowledge of the self storage industry across the world, from the developing Asian markets through to the birthplace of self storage in the USA.  He has over 22 years of association management experience 17 at CEO level.  Rennie is also on the Board of the Institute of Association Leadership, has an MBA and completed the Oxford University High performance leadership programme.