Speakers
Live session
Pricing is the singularly most important decision self storage operators make and yet many businesses do not have a pricing policy or clear direction on pricing. Rennie will cover pricing policies including dynamic pricing along with common mistakes operators make with pricing.
Rennie is the current CEO of FEDESSA and the Self Storage Association UK, having previously been the CEO of the Australasian Self Storage Association for over 9 years. Rennie has extensive knowledge of the self storage industry across the world, from the developing Asian markets through to the birthplace of self storage in the USA. He has over 27 years of association management experience, 21 at CEO level. Rennie has an MBA from Deakin University and completed the Oxford University High performance leadership programme.