Learn how to set, automate and raise your rates
Pricing is the fastest lever a self storage operator has. A rate change reaches every new enquiry and every existing customer without any capital spend, and it can be made this week.
Most operators price new lets carefully and then leave existing customers alone for years. The reason is almost always a fear of losing them. Across the European market, that fear is consistently larger than the churn that actually follows an increase, and operators are leaving significant revenue behind because of it.
This webinar will examine how operators set base rates across different unit sizes and sites, when dynamic pricing is worth introducing, and what data you need in place before you start moving prices automatically.
It will cover existing customer rate increases in practical detail: when to apply the first one, how often to repeat them, how much to move by, how to word the notification, what churn actually looks like afterwards, and where the reputational limit sits.
Ollie Saunders brings a view across the whole European market, having advised on most of the significant transactions in the sector. He will cover what operators are genuinely putting through on rate increases, and where customers actually start to leave rather than where operators fear they will. He is joined by operators from France and Germany applying these approaches on their own sites.
