Pricing that pays: a live panel on rates and revenue

Pricing is the fastest lever any self storage operator has. A rate change reaches every new enquiry and every existing customer, needs no capital spend,and can be made this week — yet most operators price new lets carefully and then leave existing customers untouched for years, out of a fear of losingthem that is usually far bigger than the churn that actually follows.
FEDESSA is pleased to promote this free webinar, hosted by Stora, bringing together operators and advisors from across Europe to unpack how to pricewith confidence.

On the panel:

• Gavin Shields, CEO & Co-founder, Stora (host)
• Ollie Saunders, Head of Self Storage, Savills
• Finn-Kristof Kausch, Managing Director, Space4You (Germany)
• Matthieu Burnand, Founder, Bien Sûr (France)

What the panel will cover:

• How operators set base rates across different unit sizes and sites
• When dynamic pricing is worth introducing, and what data needs to be in place before automating it
• Existing customer rate increases in practical detail: when to apply the first one, how often to repeat them, how much to move by, how to word thenotification, what churn actually looks like afterwards, and where the reputational limit sits

Ollie Saunders brings a view across the whole European market, having advised on most of the sector's significant transactions — he'll share whatoperators are genuinely putting through on rate increases, and where customers actually start to leave rather than where operators fear they will. He'sjoined by operators from France and Germany applying these approaches on their own sites.