We have a great line-up of speakers and industry experts.
Click on one of the speakers to get more information and see which session they will be speaking at.
Christel Land is a popular business coach/consultant and an experienced sales and marketing trainer with extensive experience working in the self storage industry. She regularly delivers sales, service, and marketing training sessions for the SSA UK and FEDESSA. She started out in self storage over 20 years ago and since then she has worked at every level of the industry. It is this experience she brings to her training and coaching. Christel also works with web design and specializes in building smart booking systems for self storage websites. She is the author of the only book to date on sales in the self storage industry. Combining her engaging training style with an enormous amount of industry knowledge, Christel will give you all the tools you need to grow your sales skills and improve your performance.
Building trust when selling in a digital age Tuesday @ 10:20 AM
Jill is a full stack marketing consultant, specialising marketing for self storage. Her belief is that brand awareness and top-funnel marketing activity combined with high impact, short term performance marketing (PPC) activity is the success factor in sustainable, long-term growth. With over a decade's worth of experience in digital marketing, Jill’s business, Developed by me AB, helps small teams with big business and brand ambitions to achieve their goals through data-driven insights and strategies. Jill is a Hyper Island alumni and a certified LinkedIn and Meta advertiser, with skills in paid social media, Google Ads, email marketing, SEO, and content creation.
Unlocking Local Demand: Multi-Channel Marketing for Self Storage Tuesday @ 1:45 PM
Alberto Serrano is an entrepreneur with over 15 years of experience. He is the founder of Trasteros Plus, operating seven self storage centers in Spain. He is also the creator of the world’s largest self storage YouTube channel, with over 110,000 subscribers, where he shares strategies and insights for entrepreneurs in the industry. Additionally, he is the founder of the Self Storage MBA master program, the most comprehensive course for learning how to launch and manage a successful self storage business. He also leads the largest self storage WhatsApp community in the world, the Self Storage Community of Alberto Serrano, with around 1,000 members, where advanced techniques, networking, and key information about operations and suppliers are shared. As the founder of the Self Storage Maratón, the leading self storage conference in Spanish, he has created the largest training and networking event for self storage entrepreneurs.
Football Strategies for Self Storage: Attack, Defend, and Dominate. Ready to Play? Tuesday @ 11:40 AM
Thomas Espemo is the Country Manager for Sweden at Pelican Self Storage, where he oversees the operations of 10 self-storage sites in the Stockholm area, encompassing over 68,000 square meters of gross area. Pelican Self Storage is currently expanding with a new light industrial building in Länna, southern Stockholm, set to open in Q3 this year. This new venture represents a strategic entry into a new market, offering great synergies with our existing self-storage portfolio.
With over a decade of experience at Pelican Self Storage, Thomas has been instrumental in driving the company's growth and enhancing its service offerings. Prior to joining Pelican, Thomas had a successful career in retail, primarily with GAME, where he managed operations for over 70 video game stores across Sweden, Denmark, and Norway. Thomas's extensive background in both the self-storage and retail industries has equipped him with a unique perspective and a wealth of knowledge, making him a valuable asset to the Pelican Self Storage team and the broader self-storage community.
Online Storage Auctions: Dealing with Abandoned Contents Tuesday @ 3:30 PM
