FEDESSA Conference & Trade Show 2024

Geoff Ramm

OMG Marketing

Like you, Geoff Ramm, the creator and author of Celebrity Service and OMG Marketing, knows that great customer service leads to lucrative, repeat business but a greater experience leads to global recognition.  So how can you design a customer experience that has you talked about for decades to come?

Geoff knows all the tricks to make you craved by your customers, envied by your competitors and raved about in your industry.  In his interactive presentation you will not only discover out-of-this-world ideas, you will be excited to implement them too.  He’s challenged and inspired entrepreneurs, companies and organisations across six continents to create award winning ideas to outperform the competition.  Author of the Celebrity Service & OMG book trilogy, he has also been awarded the PSAE award of speaking Excellence.  Oh and his on-stage presence and infectious enthusiasm and humour will have you on the edge of your seats.

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Mike Tate

Storage King Australia

No bio provided

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Bas Batelaan

Public Matters

No bio provided

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Oliver Close

CBRE Ltd

No bio provided

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Mark Durden-Smith

Event Host,

Taking a break from his roles on I'm a Celebrity... Get Me out of Here! Now, ‘Aviva Premiership Rugby Highlights’ and Sky 1’s ‘The Match’ and passing up a much higher paid job offer to host a massively prestigious event just because he loved his time with the self storage industry so much last time.  Mark injects a level of humour into the event while keeping things on track and managing all the questions from the audience.

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Ahmet Kuyumcu

CEO and Founder, Prorize

Ahmet Kuyumcu is founder and CEO of Prorize, which offers AI-based revenue-management (RM) solutions to self-storage operators in 10 countries across five continents. The firm’s proprietary software and pricing consultants help clients capture maximum revenue from their assets.  Ahmet has directed and built profit-generating pricing systems across a broad range of sectors. Previously Chief Scientist at Zilliant and a Senior Scientist at Talus (now JDA) where he  he engineered the scientific processes for the most successful pricing products in the travel-transportation, media, automotive and apartment industries. Ahmet also taught graduate-level classes in Pricing and Revenue Management at the University of Texas at Austin and the Indian School of Business.

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Christel Land

Clover 4

Christel Land is a popular business coach/consultant and an experienced sales and marketing trainer with extensive experience working in the self storage industry.  She regularly delivers sales, service, and marketing training sessions for the SSA UK and FEDESSA.  She started out in self storage over 20 years ago and since then she has worked at every level of the industry. It is this experience she brings to her training and coaching. Christel also works with web design and specializes in building smart booking systems for self storage websites. She is the author of the only book to date on sales in the self storage industry.  Combining her engaging training style with an enormous amount of industry knowledge, Christel will give you all the tools you need to grow your sales skills and improve your performance.

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Izeldi Loots

Director - Valuation Advisory - Alternatives, JLL

Izeldi dirige el equipo de Valoración y Asesoramiento de Alternativas de JLL, centrado en el self storage. El equipo especializado de Londres trabaja con equipos europeos locales para dar servicio a clientes de toda la región EMEA proporcionando asesoramiento en valoración y consultoría a inversores institucionales, prestamistas, empresarios y family offices.  Cuenta con más de 10 años de experiencia en el sector del self storage, tras haber trabajado para una empresa familiar de self storage en Sudáfrica. La empresa era líder en el mercado y se vendió con éxito a un REIT cotizado en la Bolsa de Johannesburgo. Más recientemente, ha redactado para la RICS unas notas orientativas sobre valoración de propiedades de self storage.  

Izeldi leads the Alternatives Valuation and Advisory team at JLL with a focus on self storage. The specialist team in London works with local European teams to service clients across EMEA providing valuation and consulting advice to institutional investors, lenders, entrepreneurs and family offices.  She has more than 10 years’ experience in the  self storage industry, having worked for a family owned and operated self storage company in  South Africa. The company was a market leader and successfully sold to a listed self storage REIT on the Johannesburg Stock Exchange. More recently, she authored valuation guidance notes for self storage properties for the RICS.  

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Roger Martin-Fagg

Economist turned strategist,

Roger Martin-Fagg is an economist who combines insight into the financial and policy worlds with management strategy. As such he delivers both an economic outlook, and what organisations should do to prepare. After studying Economics, Economic History and Geography Martin-Fagg worked as an economist with the New Zealand Government. He returned to the UK to work in the air transport industry before teaching strategy and economics at Henley Management College to senior managers from a wide range of industries.

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Rennie Schafer

SSA UK & FEDESSA

Rennie is the current CEO of the Self Storage Association UK & FEDESSA, having previously been the CEO of the Australasian Self Storage Association for over 9 years.  Rennie has extensive knowledge of the self storage industry across the world, from the developing Asian markets through to the birthplace of self storage in the USA.  He has over 22 years of association management experience 17 at CEO level.  Rennie is also on the Board of the Institute of Association Leadership, has an MBA and completed the Oxford University High performance leadership programme.

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