Mariola Agujetas
Margarita Álvarez
Felip Bergada
Alberto Borregón
Jesús Fernández
José Luis Gallardo
Juan Carlos Martínez Lázaro
Alberto Padilla
Nicholas Perez Boz
David Raya
Fernando Vanrell
The AESS Congress will once again benefit from the energy, warmth, and professionalism of Mariola Agujetas as Master of Ceremonies.
Following her outstanding role in previous editions, Mariola returns to host the event, provide cohesion to the program, and support both the speakers and attendees throughout the Congress.
Recognized by Forbes as one of the 50 Most Powerful Women in Spain and considered one of the TOP 100 most influential women in the country, Margarita Álvarez is one of the most inspiring voices in the Spanish business landscape.
For 15 years, she developed her career at Coca-Cola, where she held positions such as Advisor to the President and served as President of the Coca-Cola Happiness Institute, a pioneering entity worldwide. She later took on global responsibilities at Adecco in the area of Thought Leadership.
In her presentation, The Human Factor in Self Storage: How Wellbeing Drives Results, she will address a key issue for the sustainable growth of the sector: people. From conscious leadership to organizational culture, she will demonstrate how wellbeing, motivation, and purpose are not “intangible” elements, but true strategic levers that directly impact profitability and business results.
An inspiring session that will place at the center what matters most in any organization: its people.
Digital marketing is one of the main drivers of customer acquisition in the sector. Felip Bergada, with more than 25 years of experience in marketing and 18 years at Havas Media leading the digital marketing and performance area, will share practical strategies to optimize investment in Google Ads.
A specialist in advertising platforms such as Google and Meta, he has worked with companies such as Bluespace and other businesses linked to the real estate sector. He currently leads Meet & Go, a company specializing in hourly space rentals in Madrid and Barcelona.
His session will provide concrete insights to turn clicks into real customers and maximize return on advertising investment.
Artificial intelligence is no longer a future trend; it is a competitive tool of the present. José Luis Gallardo is a consultant and trainer specializing in AI applied to the real work of professionals and companies.
Creator of the Easy AI method, his approach focuses on integrating AI with sound judgment, structure, and practical value, avoiding improvised or purely technological uses. In his presentation, he will explain how to create and deploy intelligent agents tailored to the self storage business, improving sales processes, customer service, and operational efficiency.
A session designed to turn innovation into real results.
In an international context marked by geopolitical uncertainty, technological transformation, and shifts in financial markets, Juan Carlos Martínez Lázaro will deliver an in-depth analysis of the global economy and its direct impact on Spain.
An economist and professor with an extensive academic and outreach background, he specializes in international economics and macroeconomic analysis. A regular contributor to media outlets and a speaker at business forums, he will provide a clear and structured perspective to help entrepreneurs and industry professionals anticipate scenarios and make strategic decisions with greater confidence.
An essential presentation for understanding the environment in which Self Storage companies operate today.
The real estate market is one of the main indicators for the development of the self storage sector. Alberto Padilla will provide an up-to-date overview of the situation of the industry in Spain, including supply and demand trends, price developments, and future outlook.
He holds a Law degree from the Complutense University of Madrid and has more than fifteen years of experience in executive roles in large corporations and SMEs. An expert in training and communication, he also collaborates as a lecturer at business schools in master’s and postgraduate programs in business management.
A key presentation to understand the real estate context in which the sector is evolving.